1. Mission Statement
ARI is dedicated to developing vehicle intelligent security systems, reducing the loss of life and property caused by car accidents while providing a better and safer driving experience for our customers.
2. Vision Statement
Build a strong brand identity in the field of vehicle intelligent security systems and get ARI listed on stock market.
3. Company Values
Five core management values:
Be a company that is beneficial to clients, employees, suppliers, shareholders and the society.
Five core workplace values:
(1) Positive (2) Purpose (3) Professional (4) Passion (5) Polite
1. Product positioning:
ARI is dedicated to build the best stream media dash cams that embodies five major features: ADAS (Advanced Driver Assistance System), DMS (Driver Monitoring System), Face ID, Voice Control and 4G/5G connections with cloud storage. Also, ARI strives to provide "the most powerful driver assistant" to ensure driving safety and provide personal assistance while driving.
2. Market positioning:
Three typical application scenarios:
(1) Accident Investigation
(2) Drivers’ loss of attention
(3) Phone use and texting while driving; diverted attention
Three corresponding solutions:
(1) Dash Cam
(2) Driver attention alert
(3) Intelligent voice control